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Cinzano – a classic ad campaign

Cinzano – a classic ad campaign

Nov 27, 2024 | Stories

Sometimes a TV campaign can have a positive effect on an entire category as well as the brand in question. That’s what happened with the vermouth brand Cinzano in the 1970s and 1980s. Vermouth was considered a Christmas drink by many, and one of Cinzano’s strategy...
Getting into the groove: the fall and rise of vinyl records

Getting into the groove: the fall and rise of vinyl records

Jun 11, 2024 | Stories

Vinyl is cool again. Long-playing records, or LPs, have become a measure of the British economy’s health. In March 2024 the Office for National Statistics (ONS) announced that vinyl would again become one of the 700+ items used in its calculation of inflation. Vinyl...
The Ways We Were

The Ways We Were

May 9, 2024 | Stories

There is a massive number of old survey results from the last 50+ years which are included and easily accessible in the Archive of Market and Social Research. Above all, these serve to show how much we have changed as a people in that time: highlighting a few...
Inflation, decimalisation and metrication

Inflation, decimalisation and metrication

Jan 11, 2023 | Stories

In the 1970s, price inflation was at least as big a political problem as it is today. Decimalisation of the currency was perceived to be a major influence. In the UK, although decimalisation of the currency and metrication of weights and measures had been under...
‘How We’ve Changed…’ Book Review by Paul Edwards

‘How We’ve Changed…’ Book Review by Paul Edwards

Jan 4, 2022 | News

First of all I have to declare a bias. I believe that the study of history is a good thing.  It brings the past to us and helps us to recognise what has changed and what has not.  You will not be surprised, therefore, that I agree with every word of Rory Sutherland’s...