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Cinzano – a classic ad campaign

Nov 27, 2024 | Stories

Sometimes a TV campaign can have a positive effect on an entire category as well as the brand in question. That’s what happened with the vermouth brand Cinzano in the 1970s and 1980s. Vermouth was considered a Christmas drink by many, and one of Cinzano’s strategy...

Budget expectations and reality – October 2024

Oct 18, 2024 | Stories

The leading polling organisations have not so far published any poll covering what the public expect to be in the budget to be delivered on 30th October 2024. Perhaps they haven’t needed to, as plenty of commentators have prepared us for the worst. Indeed, the Prime...

What happened to Margaret Thatcher’s dream of a share-owning public?

Sep 22, 2024 | Stories

The 1980s in Britain was the decade of big privatisations. The Prime Minister, Margaret Thatcher, wanted to create a class of share-owning members of the public – her 1985 Conservative party conference speech imagined a society “where owning shares is as common as...

Politics has become an inevitable part of sport

Jul 25, 2024 | Stories

When Emmanuel Macron announced the snap election back in June, IOC President Thomas Bach and Paris 2024 organisers said that political upheaval in France won’t affect the Olympics. This seems unlikely; even before the French election was announced, world...

AMSR Summer Event 10th June 2024

Jun 11, 2024 | Events, News

CLICK HERE TO VIEW THE VIDEO OF THE EVENT SESSIONS L-r: Jim Whaley, David Tross, James Endersby, Kelly Beaver, Richard Asquith Photos: Jane Bain Event write-up by Paul Edwards The 9th June was International Archives Day (who knew there was such a thing?). But...

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