The Archive of Market and Social Research

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A Bird’s Eye view of trends in convenience foods

A Bird’s Eye view of trends in convenience foods

Jun 5, 2020 | Stories

Much has changed in the convenience food sector. But by being alert to trends, Birds Eye has maintained a market-leading position over many years. Fish fingers were invented and launched by Clarence Birdseye in 1955. According to the company that bears his name, over...
The rise of the sandwich culture

The rise of the sandwich culture

May 21, 2020 | Stories

To mark British Sandwich Week, 17-23 May, we have identified some issues relevant to the celebration which may be found in the Archive. In 1996, the TNS AGB report on Trends in Food Consumption pointed to the decline in cooked breakfasts, the traditional teatime and...
How are we feeling?

How are we feeling?

May 21, 2020 | Stories

Measuring the mood of the nation: with lives and livelihoods both under threat at present, the mood of individuals has become a major topic of discussion.  When it has been under focus before, economic factors have been the main driver in how people have been feeling,...
Don’t tell me what to do!

Don’t tell me what to do!

May 18, 2020 | Stories

Any relaxations in lockdown restrictions, however cautious, shift the burden of responsibility a little towards individuals from government mandates. Data held within AMSR suggest that a large majority are well-disposed to this. Most of us are happy with the principle...
Not going out

Not going out

Apr 23, 2020 | Stories

Staying in is set to be our new reality, for however long it proves. Going for an evening out is off the agenda.  For some, this will mean finding new ways to keep occupied at home.  For the majority however, an evening in was already their preference. Fully half of...