MORI Archives

The Challenges of Inequality

Mar 3, 2021 | Stories

While we live in an era dominated by post-Brexit politics and the pandemic, new realities bring fresh perspectives on the same old perennial issues. One such issue recently brought back into focus was that of inequality: Labour leader Keir Starmer in his recent...

How are we feeling?

May 21, 2020 | Stories

Measuring the mood of the nation: with lives and livelihoods both under threat at present, the mood of individuals has become a major topic of discussion. When it has been under focus before, economic factors have been the main driver in how people have been feeling,...

In the UK, smacking the children was always for the parents to decide

Sep 18, 2019 | Stories

At the end of the long summer holiday, many parents may feel the need for a rest from the day-long challenges of parenting, with their patience exhausted. Tired parents may be somewhat reassured by a MORI survey* from 2007 among 1,822 parents of children aged under 18...

Tracking the mood of the 1990s: the MORI Misery Index

Oct 2, 2018 | Stories

“In Britain and all across Europe there seems to be a rising tide of pessimism and unhappiness” (MORI, ‘British Public Opinion’, July 1993) At a time when people’s happiness – or the lack of it – is a topic of discussion, it’s instructive to look back at previous...

Sexual harassment – not new news

Apr 23, 2018 | Stories

1992’s workforce knew very well what constituted sexual harassment. What was tolerated then is unacceptable now. Inappropriate behaviour in some high-profile environments is headline news today, but it has long been a matter for concern. 25 years ago in 1992, the...

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