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Cinzano – a classic ad campaign

Cinzano – a classic ad campaign

Nov 27, 2024 | Stories

Sometimes a TV campaign can have a positive effect on an entire category as well as the brand in question. That’s what happened with the vermouth brand Cinzano in the 1970s and 1980s. Vermouth was considered a Christmas drink by many, and one of Cinzano’s strategy...
Getting into the groove: the fall and rise of vinyl records

Getting into the groove: the fall and rise of vinyl records

Jun 11, 2024 | Stories

Vinyl is cool again. Long-playing records, or LPs, have become a measure of the British economy’s health. In March 2024 the Office for National Statistics (ONS) announced that vinyl would again become one of the 700+ items used in its calculation of inflation. Vinyl...
The fall and rise of cinema

The fall and rise of cinema

Mar 24, 2023 | Stories

As Warner Bros, one of the world’s leading film and entertainment companies, celebrates its 100th anniversary, it’s interesting to trace the story of cinema attendance in the UK over the same period. The number of ways in which one can watch a film has increased many...
The lasting popularity of the National Lottery

The lasting popularity of the National Lottery

Nov 28, 2022 | Stories

Kantar recently published TGI figures reporting that 65% of GB adults have played either Lotto, Euromillions or scratchcards in the last 12 months – up from 55% in 2019. Perhaps the pandemic contributed to this, with a dabble on the lottery a welcome distraction from...